Privacy Policy & Terms and Conditions

Overview

This policy covers marketingotm.com and any forms, downloads, or newsletter sign-ups on the site. It sets out what personal information we collect, why we collect it, and the choices you have over it.

We built this site to run on as little personal data as reasonably possible. Most of what we collect comes directly from you, through a form you've filled in or a download you've requested.

Who we are

MarketingOTM (referred to as "we," "us," or "our" in this policy) operates marketingotm.com as a UK-based sole trader business.

The quickest way to reach us about this policy or any data question is our contact page.

What we collect

The information we collect depends on how you use the site. It generally falls into these categories.

Information you give us directly

• Your name and email address, when you subscribe to the newsletter or download a guide or template
• Any details you include in a contact form, such as your company name or the content of your message

Information collected automatically

• Standard technical data like your browser type, device type, and approximate location, collected through analytics tools once you've consented to them
• Pages visited and links clicked on the site, used to understand which guides and templates get used the most

How we use it

We use your information to send the guide, template, or newsletter you asked for, to respond to messages sent through the contact form, and to understand which content is working so we can improve the site over time.

We don't use your information to make automated decisions that have a legal or similarly significant effect on you.

Cookies

The site uses cookies to keep core features working and, with your consent, to understand how the site is used. When you first visit, a banner lets you accept all cookies, reject everything beyond the essential ones, or choose exactly which categories to allow.

We currently use four categories: Essential, for things like navigation and secure areas, which can't be switched off; Analytics, to understand how visitors use the site; Advertising, reserved for future use if we run ad campaigns; and Functionality, to remember choices like form entries.

Our analytics and form data are currently processed through HubSpot. You can change your cookie choices at any time using the Cookie Settings link in the site footer.

Sharing your data

We don't sell your personal information. We share it only with the tools and providers that help us run the site, currently HubSpot for forms, email, and analytics, and our hosting provider, GoDaddy, which stores the site's files and data.

We may also share information if we're legally required to, for example in response to a valid request from a public authority.

International transfers

Because our visitors and service providers are based in different countries, your information may be processed outside the country you're visiting from, including the United States. Where this happens, we rely on the safeguards our providers have in place, such as standard contractual clauses, to keep your data protected to a comparable standard.

How long we keep it

We keep your information for as long as we need it for the purpose you gave it to us, typically for as long as you stay subscribed to our newsletter or for a reasonable period after you last interact with the site. Your cookie preferences are stored for 180 days, after which you'll be asked again.

Your rights

If you're in the UK or the EU, data protection law gives you a set of rights over your personal information.

• Access, correct, or delete the information we hold about you
• Restrict or object to how we use it, or request it in a portable format
• Withdraw your consent at any time, where we're relying on it

To exercise any of these rights, contact us via our contact page. If you're not satisfied with how we've handled your request, you also have the right to complain to your local data protection authority.

If you're in the US

We don't sell your personal information, and we don't share it for cross-context behavioural advertising. If you have any concern about how your information is handled, reach out via our contact page and we'll address it directly.

Children's privacy

This site is intended for business owners and marketers, and isn't directed at children. We don't knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we'll remove it.

Security

We take reasonable technical and organisational steps to protect your information, including relying on our hosting and processing providers' own security measures. No method of storing or transmitting data online is completely secure, so we can't guarantee absolute security.

Changes to this policy

We may update this policy from time to time, for example as our tools or practices change. The date at the top of this page shows when it was last revised. If a change is significant, we'll make that clear on the site.

Contact us

For anything related to this policy or your personal information, use our contact page.

Acceptance of these terms

By using marketingotm.com, you agree to these terms. If you don't agree with them, the best course is simply not to use the site.

Using the site

You're welcome to browse, read, and share links to our content. You may not scrape, republish, or resell our guides, templates, or articles without our written permission, and you may not use the site in a way that disrupts it for other visitors.

Free guides & templates

Our guides and templates are free to download and use for your own business. They're provided as general information and starting points, not tailored advice for your specific situation, and we can't guarantee a particular result from using them.

Newsletter & other communications

When you subscribe to our newsletter or download a guide, you agree to receive related emails from us. Every email includes an unsubscribe link, and you can opt out at any time without affecting anything else you've downloaded.

Affiliate links

Some links on this site are affiliate links, which means we may earn a commission if you make a purchase through them, at no extra cost to you. This never affects which tools we recommend or how we write about them. Full details are in our Affiliate Disclosure.

Intellectual property

All content on this site, including articles, guides, templates, and the MarketingOTM name and logo, belongs to us or our licensors. You can use our free downloads for your own business, but the underlying content itself isn't yours to redistribute or resell.

Consulting engagements

These terms cover your use of the website itself, including the guides, templates, and newsletter. They don't cover any consulting work you agree with us directly. If a conversation started through this site leads to actual consulting work, that engagement is a separate agreement between us, with its own scope, fees, and terms, agreed directly before any work begins.

Not professional advice

Our content is general marketing information, not personalised legal, financial, or professional advice. Before making a significant decision for your business, it's worth checking with a qualified professional who knows your specific circumstances. Our editorial approach is set out in full in our Editorial Standards.

Limitation of liability

We provide the site and its content on an as-is basis. To the extent permitted by law, we aren't liable for any loss or damage arising from your use of the site, our guides, or our templates, beyond what the law requires us to accept.

Third-party links

The site links to other websites and tools we think are useful. We don't control those sites and aren't responsible for their content or their own privacy practices, so it's worth checking their terms directly.

Governing law

These terms are governed by the laws of the United Kingdom, without regard to conflict of law principles.

Changes to these terms

We may update these terms as the site or our services change. The date at the top of this page reflects the most recent revision, and continuing to use the site after a change means you accept the updated terms.