Built by marketers who've been where you are

MarketingOTM exists to make complex marketing possible for small and growing businesses, through free guides and templates, and consultancy support when you need more hands-on help.

What We Offer

Practical marketing help, at every stage

We make complex marketing possible for small and growing businesses. Whether you need a free resource to get started or hands-on support to move faster, there's a way to work with us.

Free Guides

In-depth articles on customer journey, segmentation, automation, CRM and metrics. Written from genuine experience, in plain English.

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Free Templates

Practical planning templates that extend the value of the guides. Download, fill in, and keep.

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Consultancy Packages

Short-term support for campaign delivery or strategic planning, when you need more than a guide can offer.

Get in touch →

Our Focus

Everything we do comes back to three things

Strategy and customer journey

Map, own and improve the full customer journey, from first awareness through to retention and advocacy.

Effective use of marketing tools

Tools are only as good as the way they're used. Independent reviews and practical guides for the tools that matter.

Data foundations that last

Clean, well-structured data is the foundation of good segmentation, automation, and attribution. Build it right from the start.

Why MarketingOTM

15 years of hands-on marketing experience

MarketingOTM was built out of frustration. After 15 years working across marketing automation, CRM, campaign strategy and design, across industries, the same challenge kept coming up: growing businesses had access to the same tools as enterprise teams, but not the same knowledge to use them well.

Every guide, template and piece of advice on this site is written from real experience, not theory. If something doesn't work, we say so. If a tool isn't worth the money, we tell you.

15+

Years of hands-on marketing experience

Have a question, or want to talk strategy?

Whether it's feedback, a question about a guide, or interest in consultancy support, we'd love to hear from you.